• オンライン
  • 自社主催
  • 無料

<経営者向け>中国越境EC最新時流セミナー 〜中国越境ECビジネスの成功シナリオを大公開!〜

受付終了 2022年8月25日(木)

【ご案内】中国越境ECをテーマにした新セミナーを開催中

天猫国際を活用した中国越境EC参入フォーラム

現在、世界各国の入国制限が解除され、いよいよアフターコロナの世界が訪れるかと思いますが、インバウンドの回帰を待つ前に、越境ECに挑戦したいお客様が増えています。

天猫ジャパンの担当者 大原氏をゲスト講師として招き、このセミナーでしか聴くことができない、 中国人消費者最新の消費動向から、 天猫国際の効果的な活用法をお伝えします。

中国事業担当者の方!こんなお悩みありませんか?

このような理由でぜひご参加いただきたいセミナーです

REDと中国TIKTOKなど中国で最人気のSNSプラットフォームでの消費者動向がわかる

天猫国際(TMALL GLOBAL)や京東国際(JD GLOBAL)など中国最大越境ECプラットフォームでの売れ筋商品がわかる

中小企業が中国市場に販売するうえの基本ステップと落とし穴がわかる

早期に黒字化するために、広告投資を集中する領域がわかる

本セミナーの付加価値は、中国市場の時流だけではなく、今からすぐに低リスクで挑戦できるチャネルも共有

受講者特典

今お申し込みされた方限定で「中国むけ越境ECスタートの手引き」資料プレゼント!

受講者特典

テキストでお伝えする内容

1:対象商品はすでに中国国内EC市場で市場形成されているかを確認する
2:対象商品が中国国内EC上の既存商品に対して明確な強みがあるかを確認する
3:事業の牽引役となる中国人社員を本格採用する
4:初期に参画する越境ECプラットフォームを選択する
5:越境ロジスティクスの選択肢を決定する
6:自社商品を宣伝告知するSNSとSNS上の広告を展開する

※講座内容、講師など、予告なく変更になる場合がございます。予めご了承ください。

講座内容

  • 中国ビジネス市場最新動向と時流

    船井総研ロジ株式会社 ソリューションコンサルティング部 魏 仙麗

    1.はじめに
    2.中国ビジネス形態のご紹介
    3.中国越境EC市場の主要プレイヤー
    4.【まとめ】中国越境ECビジネスの成功シナリオ

  • 中国越境ビジネスを成功させる戦略とシナリオ

    船井総研ロジ株式会社 部長 中野 好純

    1.ビジネス形態を間違えない
    2.商品検証を初期の段階で完了しておく
    3.最初に勝負するプラットフォームを見極める
    4.マーケティング投資を適切に判断する
    5.ライブコマースでスタートダッシュ

  • 船井総研ロジの使い方&質疑応答

    船井総研ロジ株式会社 部長 中野 好純

    1.当セミナーの総括
    2.明日から実践してほしいこと
    3.船井総研ロジのできるサポート
    4.質疑応答

お申込みの受付を終了しました

開催概要

日程 2022年8月25日(木)
時間 16:00-17:20
開催方法 オンライン
※Web会議ツール(Zoom)を使用して開催いたします。
※インターネットに接続できるパソコン、スマートフォン、タブレット端末があればどこからでもご受講いただけます。
※セミナー開催日が近づきましたら、参加方法などを受講者様へご案内致します。
受講費 無料
対象と
お申込みの注意
自社ブランドを持つ企業の「経営者」と、「ご担当者」の2名様同時にご参加ください。
その他 講座内容、講師など、予告なく変更になる場合がございます。予めご了承ください。
お申込みの受付を終了しました

講師紹介

船井総研ロジ株式会社
部長
中野 好純

関西学院大学商学部卒業後、新卒で米国大手消費財メーカーに入社。
98年8月に株式会社船井総合研究所に転職し、製造業むけ新規事業策定プロジェクト、海外販路構築コンサルティング(主にアジア、北米)に従事。
その後、船井(上海)商务信息有限公司の創業を行い、同社にて日系企業の中国市場進出、販路拡大コンサルティング、現地日系大手企業国内ビジネス拡大支援、中国EC関連コンサルティング、中国企業むけ業種別コンサルティング立上を実施。2020年4月から船井総研ロジにてグローバル戦略推進室 部長。
著書『中国市場で日本の商品を「高く売る」ためのマーケティング戦略』​​


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船井総研ロジ株式会社
ソリューションコンサルティング部
魏 仙麗

中国上海大学大学院日本語研究科卒業後、新卒で船井総研ロジ入社。入社以来、越境EC新規事業立上プロジェクト、小売業大手企業越境ライブコマース販促プロジェクト、製造業グローバル商品開発プロジェクト、中国進出コンサルティングに従事。現在は日中越境ビジネスを専門とし、市場調査、事業企画、商品分析、フマーケティング支援を行なっている。​​


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